Lisa Stone is one of the goddesses of the web. One of the founders of Women.com, she is part of the web's first-wavers; the people who helped shape this thing we call life online. She is also at the vanguard of the web 2.0 as a founder of BlogHer.

She is one of the sharpest people I have had the pleasure to work with --I am on BlogHer's advisory board. She brings her experience as business developer, social networker and technologist to everything she does.

Which is why, not until I read this on her blog did it occur to me that I had "Instalaunched" the New York Times and given them the opportunity to truly build their blog into a must-read by its own merit and not just because it is another extension of their brand :

[via Surfette: Remember "Step 1: No more rookie maneuvers"? Here's how NYTD can avoid delivering Exhibit C.]:

Here's what the NYTD team should do next: Pick door number 1 (above), declare success and work with your blog community. Liza has done you a favor. You've been hoping to recruit Liza's feedback and her readers and you did. Now email all the speakers at the Personal Democracy Forum happening in your neck of the woods on May 15 and ask them to help you test the blog. A blog does not stand alone -- anymore than one talks with one's self, if one wishes to continue charging premium ad rates. So partner with other bloggers to work out the kinks -- if you know what I mean, and I think after covering your competition's "free form editorial experiments," that you do.

Whatever you do, don't ignore Sabater's advice -- she's probably right, given some of the sensitivities at your organization, that she shouldn't have been able to log in and post just yet. Don't fail to take advantage of the fact that she has instalaunched your new blog. Don't, whatever you do, shut the thing down. Looks like the community might be as interested in this project as you are.

Guess what people ... I am one of those speakers at Personal Democracy Forum. And guess what mama's gonna talk about ...

The Rising Power of Local Political Blogs
Monday 15 May | 10 - 11 am
Nancy Scola (moderator), Aldon Hynes, Juan Melli, Scott Sala, Liza Sabater, Gur Tsabar

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